Consumer Electronics Show 2023: Volvo Penta unveils future concept of Boating for everyone
by AB Volvo Penta 5 Jan 16: 33 UTC
Under the headline ‘Boating for everyone’, Volvo Penta will use this year’s Electronics Show (CES) in Las Vegas to imagine a brave new world for exploring and experiencing life on the water built around accessibility for all.
Through an immersive and visionary exhibit, visitors can get an exclusive look at how the company imagines the boating experience of tomorrow. Volvo Penta aims to kickstart a dialogue with CES attendees plus online boating audiences on how to evolve sailing together.
Volvo Penta is joining the particular Consumer Electronics Show (CES) live for the first time in 2023 and premiering a future-focused universe, where it will present ground-breaking thinking around a potential new leisure boating experience. This future boating experience will be more open and accessible than ever, designed to heighten people’s emotional connection with the water and simultaneously advance sustainability.
Innovation is embedded in the particular DNA of Volvo Penta and the company has harnessed this with fast-moving technological advances to create a potential vision for the future that goes way beyond anything previously seen in the marine segment. As such, the company has elected in order to present it for the particular first time at the world’s most prestigious technology show, CES, which is the ideal platform to share its holistic re-imagining of how tomorrow’s leisure boating experience can be completely transformed.
The concept is the result of imaginative brainpower from a team at Volvo Penta comprising strategists, business development leaders, digital and service experts, as well as technologies designers and engineers, all working in collaboration with colleagues from across the wider Volvo Group.
Johan Inden, president of Volvo Penta’s global marine business, said CES 2023 will be the perfect environment to showcase the company’s appearance to the future.
“Being on the particular water develops incredible emotional connections in people. It’s difficult to convey the true experience and enjoyment you get from exploring, seeking out new adventures or spending time there with friends and loved ones. With this new concept, we want to take this further and make it available to a wider population: Boating for everyone.
“To re-imagine boating and elevate this, we must remove almost all conventional boundaries and completely reframe what it is usually. We want to challenge current thinking and be challenged ourselves. Our concept is designed in order to spark a dialogue, and we look forward to discussing it at CES. How can we make boating more accessible — to anyone who wants to enjoy it? How may we build a boating universe with unlimited ways in order to explore and enjoy our waters, while at the particular same time protecting them? These are exciting questions and we’re at the start of our journey to lead the discussion together with our customers and partners. “
A future that enables Boating with regard to everyone
The evolution of ease
To open the particular world of boating to a much wider audience, it must become easier. From selecting the boating experience to greater on-board assistance, there are substantial opportunities to change and simplify the ways things are done, built around an easier customer experience along with wider appeal.
An experience designed around you
In the potential, Volvo Penta believes that will how and why people boat will change, with the more human-centric approach elevating the experience and new technology and business models making it more accessible. Individually tailored experiences offer stronger psychological connections and greater scope for reaching new levels of enjoyment. As part associated with this, the new customer encounter must embrace less experienced boaters and new entrants. For both first-time boaters and highly skilled enthusiasts, there is a need in order to create a more personalized experience.
Sustainable — above plus below the surface
Sustainability will be essential for sailing to evolve. Under a call-to-action to move ‘beyond the boat’, Volvo Penta imagines a future on drinking water that can help protect life above and below the surface, as well as giving leisure boaters more sustainable enjoyment.
Technology evolution will be a key enabler in bringing Volvo Penta’s ‘Boating for everyone’ idea to life. Here are some highlights:
- Boating as a Service: Boating as a Service could provide a completely new way of enjoying the water, making it easy to access personalized, on-board experiences, so users can choose their own adventure. Boating today requires planning, but Volvo Penta imagines a subscription-based, on-demand single-source platform/experience that can re-shape that, way beyond anything today’s boat clubs or shared ownership models offer.
This concept could see anyone ordering a boating experience, with tailored preferences and equipment based upon need and experience levels. This alone has the potential to immediately increase the audience. Boating experience ‘packages’ could be ready-to-collect at the marina at a chosen time, while experience levels could be accommodated onboard, e. g. with full automation for newcomers and lower levels of automation for accomplished boaters.
- Going beyond the boat — Volvo Penta Island encounter: One associated with the most ground-breaking examples of innovative concepts is what the organization calls Volvo Penta Island. This idea to extend the experience beyond the particular boat is visualized through a floating, independent structure. It begs the question: exactly what if self-sustaining, floating, man-made offshore islands could serve as a platform to take care of the near future customer experience?
- Artificial Intelligence and software: For Volvo Penta, AI and automation are key enablers in delivering Boating for everyone. First-time boaters (or those with experience, who simply prefer to enjoy the on-water experience instead of driving) could choose high-level automation. This could be activated at the start of the experience — for example, having the boat automatically deliver itself to the client meeting point at the marina and then navigating itself out to open water.
- Vessel-to-vessel energy sharing and autonomous recharging: In addition to imagining an upcoming where electrically powered boats can end up being recharged on Volvo Penta Islands, the company is also presenting two more exciting concepts.
- Connectivity and Community: Harnessing cloud-based infrastructure it could be easier than ever to meet with friends and like-minded boaters both online and on-water. Digital anchoring could enable boats in order to meet out in the particular open water and permit gatherers to socialize and share services (while also sharing energy, vessel-to-vessel).
- Wildlife protection technologies: The holistic focus on sustainability that will Volvo Penta imagines in tomorrow’s boating incorporates multiple facets. One of the intriguing proposals it has is for wildlife protection technology. Here, connected ships send signals to each other when vulnerable sea life is nearby, this kind of as whales and dolphins. Such technology could instantly alert vessels to slow down to boost protection or even avoid the area entirely.
Above sea level, the islands could offer charging services for electric boats, to help accelerate the particular transition to electric solutions at sea. They could also act as a sailing community hub with facilities such as restaurants, service and support, concierge services and more. These centralized gathering points could allow boaters to relax plus explore, while also delivering peace of mind.
Each island could come with its own independent energy production capabilities, harnessing sun, wind and wave power. And they would be mobile too, with the ability to position themselves within easy range of boaters in need associated with a recharge.
Below sea-level, Volvo Penta Islands could play the powerful role, supporting the company’s desire to push sustainability beyond the boat. For example, hosting an underwater mussel farm which can act as a refuge point for local marine life.
In between the limits of no experience and complete experience, automated ‘nudging’ could enable inexperienced boaters in order to learn more of the particular driving process as they progressed. Through AI, the user could learn about driving gradually. This would ensure peace of mind, but also increase boating competence and confidence steadily.
AI could also be integral to delivering more customized experiences: understanding user choices and offering recommendations close to experiences, sports, destinations and more.
The first is vessel-to-vessel energy sharing. Imagine if a community of vessels in close proximity can redistribute energy according to needs? This could be done through automatic monitoring associated with energy levels and predictive knowledge of the next step within the boat’s journey. Every boat could then automatically ensure it has sufficient charge to reach its next destination.
The second concept involves recharging from mobile, autonomous submersible pods. Nicknamed ‘Stingray’ these pods could carry charge to docked vessels and automatically connect plus re-charge as needed, without user input. The vessel might simply reach a good overnight anchor point, settle for the evening, then the user wakes up to a fully-charged battery.
Future initiatives such as these have the power to shift the concept of what it means to go boating, making it a truly shared and sustainable experience — designed about the boater and aiming to deliver peace of mind.
There’s the possibility to evolve the particular experience further while out on the water, with new features and services downloadable on-demand. Similarly, this technology infrastructure could be used to deliver help plus assistance. That might become remote driving assistance or concierge-level guidance – regarding example, harnessing on-board AI to re-route the ship around troubling weather conditions.
Travel data from individual boats could also be gathered from surroundings and analyzed, generating recommendations based on an user’s profile and current conditions. Volvo Penta believes this kind of functionality has the potential to truly make Boating intended for everyone.
Alongside this, Volvo Penta also feels we will see new behaviors inside boaters, with many opting to enjoy the low-speed, near-silent cruising that electric boats can deliver. This would also be less intrusive and disruptive in order to marine creatures.
Collaborating to deliver an immersive boating experience
As part of showcasing its vision and experiences, CES 2023 is an opportunity for Volvo Penta in order to spark a dialogue along with visitors about the potential future of the boating encounter.
“We see unlimited potential in future boating, harnessing technical advances in AI, software, electrification and digital encounters, plus new business models that open up accessibility. This will allow us to shape a new world of wonder and pleasure — beyond even exactly what we’ve seen on land, ” adds Johan Inden. “There is an unique and fascinating future at sea that will be more lasting, intuitive, easy, and seamless. What we are sharing is not a ready-made blueprint for future years. It is the conceptual look at the way the future could evolve — intended to spark a dialogue. Capturing feedback through CES is a key opportunity to define the particular future of boating, where we aim to apply this feedback directly into our R& D process. “
Volvo Penta invites as many visitors as possible to stop by the company’s booth, in order to share feedback and enjoy its other exhibits. Within addition to imagining tomorrow’s boating, the company may show how the transformation is definitely already taking shape today. Through an immersive virtual recreation of the near-silent cruising enjoyed aboard the hybrid-electric vessel, Kvitbjørn, DE TELLES visitors can experience what it’s like to end up being on this groundbreaking, hybrid-electric vessel that operates deep within the Arctic Circle. Hurtigruten Svalbard put this into commercial operation inside 2022 to widespread acclaim and is offering tourists a deeper, more connected way to experience the particular fragile wilderness of glaciers, icebergs and Arctic desert.
Volvo Penta will be in the West Hall of the Vegas Convention Center — Booth 6524. For those not attending CES, updates can be posted across the company’s social media channels: Instagram , Facebook and LinkedIn.